If you so choose, Samba Interactive TV uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisement to your paired mobile device, even when it is disconnected from your network. With a global addressable footprint of 46 million devices, Samba TV enables advertisers, TV networks, and publishers to discover their TV audiences, amplify their marketing message across screens, and quantify the impact of their advertising.įor more information, visit (opens in new tab). Samba Interactive TV allows you to choose to connect and associate your mobile device (e.g. Interactive TV Services allow Recommendations and other apps like Spotlight to gather data regarding consumption of specific on-screen content to enhance your viewing experience. Samba TV’s ACR technology, integrated at the chipset level across 24 Smart TV brands globally, identifies content that appears on the TV screen including TV shows, commercials, movies, and video games. Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and. "Audiences around the world will be tuning into the Olympics almost universally, and tools like Samba TV’s Real-time TV Viewership Dashboard can enable understanding that fuels in-campaign buying decisions like never before.” "In today’s more addressable, measurable media ecosystem, marketer needs have evolved – they want to buy TV advertising the way they transact digitally – more dynamic, more flexible, more informed by data, and importantly, optimized in real-time,” said Dentsu's Amplifi U.S.
It will also be available for demo in Hisense Electric Co.s booth in the Central Hall (booth 7243). The dashboard leverages the company’s proprietary automatic content recognition (ACR) technology to provide in-the-moment insight into viewership across markets. Flingo will be demonstrating Samba in Las Vegas, NV at CES 2013 in the Central Hall (booth 15239). The Real-time TV Viewership Dashboard, available on Samba TV’s website, allows advertisers the ability to see what channels and shows are being watched in their city or country within seconds.
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